Carlsbad is a coastal resort city that occupies seven miles of coastline along the Pacific Ocean in the northern region of San Diego County in Southern California. Carlsbad is located 87 miles (140 km) south of Los Angeles and 35 miles (56 km) north of downtown San Diego. A majority of San Diego County’s top twenty-five employers have their locations closer to Carlsbad than San Diego. The city is mainly known for shopping, tourism, a booming high-tech industry, and resort living. The population was 105,328 at the 2010 census. The city has drafted ordinances protecting sensitive wildlife habitat, becoming one of the first municipalities in the U.S. state of California to do so. The city has also pledged to protect a specified amount of land within the city limits from development of any kind and spends significant funds to restore habitats destroyed by newer development projects.